Mike’s origins as a direct marketer and his affinity toward data has helped him tremendously over the years working with clients during the age of digital transformation and proliferation of big data. His passion is finding ways to use data to identify insights that fuel creativity, and holding the resulting ideas accountable to business results. Mike recognizes the role data can fulfill for various disciplines within a marketing organization, and uses this knowledge to guide the agency and its work with clients in his senior leadership role. He understands the end game for any brand is establishing personal relevance to motivate action that leads to business outcomes.
Mike has experience across a spectrum of industries including consumer goods, insurance, financial services, telecommunications, technology and associations. In recent years, he built a robust depth of expertise in health care and pharmaceuticals.
Mike joined the agency after serving as a senior marketing analyst at Lillian Vernon Corporation in Rye, New York. There, he developed and executed customer acquisition and circulation strategies for each of Lillian Vernon’s eight catalog divisions. Prior to joining Lillian Vernon, Mike worked as an account executive at the Polk Company in Colorado and Connecticut, where he developed database-building strategies for clients in several industries.
Find Mike on LinkedIn.