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Wunderman - Washington DC

News

Head of CX Rob Curran on The Future of Omnichannel

A retailer that’s trying to be all channels to all people is actually in danger of fragmenting the mental model its customers have of exactly where their relationship “lives”. While brands do need to be able to reach consumers across a wide range of channels – text, email, app, website and so on – Wunderman UK Head of CX Rob Curran says a more focused approach may be a more successful than trying to be everything to everyone. Read more on etail.