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Wunderman - Washington DC

Ian Haworth, Wunderman UK CCO

Ian Haworth, Wunderman UK chief creative officer on the modern day creative director

Everything’s hurtling forward at an extreme pace, and the typical creative department structure is struggling to keep up. Other industries are beating us at our own game—tech companies, games developers, the film industry. They’re harnessing the power of their people to do new things, interesting things, things that make you stamp your foot and grumble, "I wish I’d thought of that."

Is that a creative department, a new way of harnessing creativity? Or is it not—is it a new kind of technology? Read his article in The Drum.