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Wunderman - Washington DC

Nobody Settles for Average by Jamie Gutfreund

Wunderman CMO Jamie Gutfreund On Why Nobody Settles for Average

Remember the slogan, “Things Go Better with Coke?” Today, those things are coffee and first-party data. 

In a recent study, 59% of marketing leaders revealed that they’re not happy with their marketing investments. This is because treating people as individuals is not merely about data and a sophisticated martech stack; it requires a new mindset and requires you to do these three things: know your audience, speak their language, and understand their world.

Read Wunderman global chief marketing officer Jamie Gutfreund's POV on why nobody settles for average via The Drum.