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Wunderman - Washington DC


UK CCO Ian Haworth on Why Voice is the Next Frontier of Brand and Customer Experiences

By 2020, 50% of search will be conducted by voice: it will bring your brand to life and help connect and engage with consumers to help them understand and feel who and what a brand really is. Wunderman UK Chief Creative Officer Ian Haworth on why voice is going to be the next frontier of customer experiences and why brands need to start developing their strategies today.