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Wunderman - Washington DC


Wunderman Data CEO Jacques van Niekerk Shares 4 GDPR Principles for Brands to Keep in Mind

The GDPR gets a bad rap, but companies who are customer-first have nothing to fear. In fact, when it comes to this new regulation, it’s time to look beyond compliance and recognize that we’re ushering in a fundamental paradigm shift, one in which brands will need to understand—and embrace—the importance of being responsible stewards of customer data. In his piece for Adweek, Wunderman Data CEO Jacques van Niekerk breaks down the four core principles that every marketer should keep in mind.