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Wunderman - Washington DC

News

Wunderman Global CMO, Jamie Gutfreund on first-party data

At Salesforce Dreamforce, attendees are talking about the so-called "fourth industrial revolution" - how everything is connected.

Agencies such as Wunderman can be the link that helps brands navigate the adoption of cloud-computing services and the messages they want to send and helps clients transform what's a significant marketing investment to deliver campaigns or services.

But to get there, says, Wunderman Global CMO, Jamie Gutfreund, brands must have first-party data, adding that companies such as Unilever bought Dollar Shave Club for that exact reason. Read the Ad Age article here.