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Wunderman - Washington DC


Wunderman Health SVP Ben Spriggs on His Digital Dream Project

Pharma CTOs are eager to leverage marketing technology platforms, such as Adobe Experience Manager or Marketo, to provide personalized, Amazon-like experiences. But industry restrictions can impede innovation. Wunderman Health's Ben Spriggs tells PM360 why pharma must catch up as the rest of the world moves to deliver better customer experiences.