CHALLENGEServing many markets where cable was emerging, Windstream needed a refreshing contemporary re-brand, that clearly stated the value of their high-speed Internet services over their competitors
WORKWhen Windstream wanted a new way to sell their high-speed Internet service, they gave Wunderman DC a blank page. We took on the challenge, from naming the service to logo design and creating a 360° campaign including TV spots, direct mail, print, banners and website.
- Broad appeal to cable-cutters
- Growth into new markets
- Washington DC