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Wunderman - Washington DC

Windstream
Washington DC

Entertain All Possibilities

A new way to sell high-speed internet services
  1. CHALLENGE

    Serving many markets where cable was emerging, Windstream needed a refreshing contemporary re-brand, that clearly stated the value of their high-speed Internet services over their competitors
  2. WORK

    When Windstream wanted a new way to sell their high-speed Internet service, they gave Wunderman DC a blank page. We took on the challenge, from naming the service to logo design and creating a 360° campaign including TV spots, direct mail, print, banners and website.
  3. RESULTS

    • Broad appeal to cable-cutters
    • Growth into new markets

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